AKC wanted a logo refresh to celebrate 50 years in business. Their existing logo was looking very tired, but was well known and had some elements that we re-used. The new logo brings the company up to date whilst keeping connected to its roots. After a lot of research we found a font which was classic but also modern and available for use as a web-font.
We then took the logo as the starting point for the redesign of the AKC website