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Insights and advice to help you keep up with the increasingly fast pace of change in social and digital media marketing.

Drupal Commerce Discounts & Coupons
Peak times of demand such as Christmas and Easter can put strain on E-commerce sites physical resources. Encouraging customers to buy ahead of time might help to ease this - and e-commerce discounts can be a good way to do this. Here is a quick round up of the discount and coupon offers available through our Drupal Commerce based systems:

Types of offer

  • £ off - fixed amount off total order
  • % off - fixed percentage off total order
  • free shipping
  • % off shipping - applied to each shipping method individually - i.e. 10% off standard UK delivery
  • shipping service upgrade - upgrade to next day delivery
  • add free bonus products - free box of chocolates with every order

Conditions

Also, these can be applied only with certain conditions being met:
  • total amount - over £x get a free x
  • user - only give offer to particular...
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Drupal Website Backup Strategy

Backups are vital, but just having a backup isn't enough, what's needed is a backup strategy, which means thinking about what you are protecting against, setting up a system and testing that it actually works.

Code

A Drupal website installation has two elements, database and code. The codebase should be running under some kind of version control which gives you great layer of protection when it's hosted in a private repository on GitHub or BitBucket. The repository contains all of the code that runs the site - and also a record of every change made to it. We use this system to push code changes made on our local development server to the staging and live versions of sites. This allows us to test thoroughly and get changes approved before going live. It also means that if you make a change to the code that doesn't function correctly, you can easily roll the site back to the previous version.

Database...

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Web site security

It's a common mis-conception among website owners that hackers would not be interested in their website because it doesn't contain any information worth stealing, or that hackers wouldn't be interested in attacking their friendly helpful site. The truth is that hackers can benefit from gaining control of any site - so you need to be secure.

So, how exactly can hackers benefit from taking over your site?

SEO Spam

The most common use of a hijacked site is SEO spam - injecting links into your site which point to other sites, commonly, counterfeit trainers. This can increase the SEO ranking of a website being linked to by using the trust that Google has in the user's site. At the same time it has a very damaging effect on the attacked site's ranking. Once the hacker has managed to gain access to your site he will put in a "backdoor", some code hidden amongst the genuine files,...

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drupal git workflow

One of the biggest changes in the way we work over the last few years has been the introduction of version control into our workflow. As systems get ever more complex, we need better tools to manage them and this has led to using something called "Git". Git is great because it allows us to easily manage our workflow of "dev", "staging" and "live". Let's break that all down a bit and explain what it means.

Many web design companies, particularly at the low end of the price range, will make a website that sits on a server - and leave it at that. If you want anything adding to it, they add the code to that server and there it is on the site. This is fine - up to a point, and once you get to that point, you will wish you had a different system. Having just one version of a site and relying on one server is a big opportunity for failure.

Here at Turtlereality we always have at least 2...

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Web Design Paradigm Shift

Have you noticed how all web sites are starting to look the same? Is it a good thing? Do stock solutions always work?

Despite the commoditisation of web design, I believe there is still a role for the designer. Buying a template is not the end of the story - it's not how flashy it is, it's how you use it. The elements that you add to the template  - imagery, branding, text and even the structure of the pages can be good or bad. Your customer's experience can be either premium - or economy.

Problems with modern web design

  • Everything looks the same 
  • Marketing is more difficult and expensive 
  • Customers have no loyalty amidst massive choice 
  • Competition is hitting everyone from Amazon, China, India etc.

Aim higher

Because of the pressures of globalisation we need to go up a level of cleverness and innovation. Have...

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Holiday cottage website design

We've just launched a new site for a holiday rentals company specializing in luxury, high end accommodation close to London.

https://countryholidayhouse.com/

They have some spectacular properties and some great January offers!

Drupal CiviCRM website for UK charity

We are very proud to announce the launch of a brand new site for the Latin Mass Society of England and Wales. It's been a complete rethink of the site, completely restructuring all of their site contents and creating a new, modern look and feel.

The new website includes

  • A fully featured membership database driven by CiviCRM
  • A searchable map of mass listings and churches
  • An online shop selling LMS publications and more
  • Online booking for LMS events
  • A searchable database of information about the Latin Mass

The online shop is already doing very well with sales exceeding expectations and plans to continue to add...

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