Visibility, Engagement, Conversion, Refinement. Rinse and repeat for improved search results!
SEO encompasses many disciplines these days but the basic definition and goals remain the same. SEO helps to improve visibility to search engines to give your site the best chance of being listed in the natural search results for defined terms and keywords.
Everybody wants to be at the top of the Google results for their key terms e.g. 'SEO Wiltshire' or 'playbark' - or at least on the first page, and often people don't look much beyond that. But it's not just a case of being on page one, the aim of SEO is that people find you and then click through to your site and then follow through with a purchase or make contact. It's not just a race to the top, it's about converting those potentials into customers.
There's no quick fix but it's not a dark, mysterious art either. Because of the huge amount of data that Google control, optimising your site for Google means making your site content work as well as it can. We can help you get the search results you want using a range of ethical SEO strategies & tools to maximise your campaign. We always remain ethical because there are many ways to 'game' the system but Google will eventually catch up with these tactics and penalise accordingly, as has happened with a few household names recently.
In the continually-evolving world of SEO we stay up-to-date with industry news and best practice so you can be confident we are employing the latest techniques and making sure that what no longer works is no longer welcome. We work with businesses in Salisbury, Wiltshire, Bath and across the UK
Social media activities
Analysis and reporting
Google Adwords PPC (pay-per-click)