Bespoke e-commerce website design build and branding for specialist play surfacing company
E-commerce website for supplier of garden & playbarks, rubber chippings, decorative aggregates and other horticultural supplies.
This is a highly successful e-commerce site built for a client we have been working with for around 10 years, this is the 4th site we have built for them (2nd Drupal website). One of the key reasons for the upgrade was to be mobile-friendly, a must-have for any website these days. Playbark have seen steady sales growth due to a combination of a high quality site and the SEO & PPC work that we have undertaken.
The homepage features a content-managed slider linking through to promoted products and also a carousel showing featured products. Interchangeable blocks can be added to promote special or seasonal offers. Quantity calculators for a range of products ensure customers order the right amount! Products with multi-colour & multi-bag size options are all easily taken care of. Complex shipping rules mean different regions such as Northern Scotland have different P&P costs. Next day shipping cuts off after 10am and customers can even choose their delivery day.
Account customers can have an individual discount assigned to them which means they see their own personal price when viewing products.
The site has integrated reviews and also an online chat facility.
Playbark use our email newsletter system to send out regular updates and offers. We also look after some of the site content on behalf of the client.
A combined and ongoing campaign of on-page SEO and Google Adwords has brought conversions in the form of online sales, telephone and trade enquiries. The site has seen steady year-on-year growth in sales and repeat business.
"I have worked with Lena for two years while working as Project Manager for M&B Bark Supplies. During my working relationship with Lena I have been continually impressed with her enthusiasm, creativity and dedication to any task we have worked on together." Grace, Project Manager
"Lena and Jon's hard work has been reflected in the success of our site. I would recommend Turtlereality without doubt or hesitation for professional results for any web design project"